If you're a business owner, are you showing off recent projects and accolades to potential clients? Are you establishing yourself as an industry leader within your vertical? 

Your blog gives you the opportunity to become the go-to resource in your industry. It lets potential clients discover you with a quick search. Don't worry if you're not comfortable with self-promotion, that's what I'm here for. I'll brag about you, your experience, and your know-how. I'll make it approachable, relatable, and easy-to-digest. And, I'll make sure it sounds like you. We want your blog to sound like wise words from an expert friend.

Oh, and that little acronym you may have heard tossed around the internet, you know, SEO? I always consider keywords and formatting for SEO optimization. Because, at the end of the day, what's the point in writing content unless you're getting eyes on it?