RESUME

 
HELLO

A creative with experience in digital content, copywriting, and marketing, as well as social media, communications, and design.

 

I currently work in digital content and copywriting for a creative agency where I've worked on clients including Choice Hotels, Marriott Reward, Spartan Races, Yard House and Logitech. I am also a freelance writer and lifestyle | travel blogger with a love for good design.

WORK

Senior Director, Digital Content and Copywriting

Yes Marketing

August 2017-Present

  • Develop creative digital content strategy based on clients’ needs.

  • Work to develop out of the box, fresh approaches to promotional offers.

  • Provide recommendations to clients to stay on top of email trends, testing, and to take advantage of new revenue streams.

  • Collaborate on analyzing data to determine testing decisions.

  • Manage email campaigns from concept through creative approval.

  • Manage strategy and copywriting on all content to capture the voice and message of each client.

  • Research and pitch editorial email concepts to sell through storytelling.

  • Draft wireframes for promotional and editorial emails to best capture clients' particular voice, content, and branding.

  • Work closely with Art Director and graphic designers to bring visual and copy ideas to life.

 

Freelance Copywriter and Writer

January 2017-present

  • Write weekly and bi-weekly blog content for design, social media management, and personal development clients.

  • Write web and email copy for creative entrepreneurs and businesses.

 

Owner, Blogger, and Editor

Heather Bien, heatherbien.com

April 2010-Present

  • Develop, maintain, and update business plan and editorial calendar with relevant and unique content.

  • Research, write, and edit all posts in keeping with brand. 

  • Drive traffic using SEO and social media including Facebook, Twitter, Pinterest, and Instagram.  

  • Develop and maintain partnerships and collaborations with sponsors, vendors, PR reps, and affiliate networks.

 

Digital Communications Manager

Newseum Washington, DC

September 2016-August 2017

  • Managed Facebook, Twitter, Instagram, and Snapchat social media feeds for Newseum.

  • Increased Twitter followers by 17.5%, engagements by 144.3%, and impressions by 17.6%.

  • Increased Facebook fans by 7.6%, posts by 290.3%, impressions by 45.2%, and engagement by 36.8%.

  • Designed and collaborated on editorial content and copy for 8 email newsletters each month, as well as promotional email campaigns.

  • Developed and managed Facebook promoted posts.

  • Live tweeted press events, panels, and thought leader discussions.

  • Wrote news articles and developed content for website.

  • Developed monthly, quarterly, and yearly reports that detailed the growth of the organization’s digital communications efforts.

  • Collaborated on the development of marketing plans.

 

Digital Fundraising Manager

WETA (Public Media) Washington, DC

July 2015-Present

  • Managed digital content, solicitation, cultivation, and engagement via both email and website. 

  • Designed graphics and wrote copy for email, lightbox, and website.

  • Managed an annual calendar of development and digital marketing campaigns. For each campaign, brainstormed strategy, planned content, wrote copy, designed forms and emails, and determined targeted constituent segmentation.

  • Exceeded calendar year-end revenue goals via website, email, and lightbox donations by over 10%.

  • Managed WETA’s email and website launch of PBS Passport, streaming video on demand.

  • Developed engagement campaigns including a Classical WETA FM quiz similar to “Name that Tune” and a voting bracket of memorable Downton Abbey moments to coincide with the series finale. 

  • Managed targeted Facebook ad and Google adwords campaigns.

SKILLS
  • Adobe Photoshop, Lightroom, Illustrator, and InDesign

  • Adobe Dreamweaver

  • Sketch

  • HTML and CSS coding

  • Content Management System platforms including Blogger, Wordpress, Luminate, and Salesforce

  • Social Media scheduling platforms including SproutSocial and Hootsuite

  • Drupal

  • Google Analytics

  • Facebook Ads

  • DSLR Photography

RECENT AWARDS

YES Marketing, Spartan Races Account

Winner: Email Campaign, 2018 OMMA (Online Marketing, Media, Advertising) Award, Spartan Life Newsletter

Winner: Best of Show Online Newsletter, 2018 Internet Advertising Competition Awards, Spartan Life Newsletter

 

YES Marketing, Choice Hotels Account

Winner: Travel Online Newsletter, 2018 Internet Advertising Competition Awards, Undiscovered America Campaign

Finalist: Email Newsletter, 2018 EIS Awards, Undiscovered America Campaign

Finalist: Sales and Offer Email, 2018 EIS Awards, Fall Promotion Campaign

 

 

 

SCHOOL

General Assembly Washington, DC

Summer 2017

Visual Design Part Time Course

Savannah College of Art and Design 

2016-2017

Graduate coursework in Graphic Design   

University of Virginia Charlottesville, Virginia          

May 2007

Bachelor of Arts in Art History, minor in Architectural History    

COMMUNITY

Junior League of Washington Washington, DC    

September 2008-May 2017

  • Served two years on leadership as a member of the Steering Committee of New Member Committee    

  • Served on Kitchen Tour Committee