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Anchor 1

A creative with experience in digital content, copywriting, and marketing, as well as social media, communications, and design.


I am also a freelance writer and lifestyle blogger with a love for good design.


Senior Content Marketing Manager


January 2020-Present

  • Lead creative team, including a writer and graphic designers, to develop compelling, impactful content, including reports, white papers, guides, blogs, infographics, video, content syndication, and social graphics

  • Distill technical concepts and dynamic data into consumer-friendly content that drives marketing inquiries and leads

  • Maintain editorial calendar focused on timely, relevant content, as well as multi-month campaigns

  • Work with marketing campaign managers to develop effective ways to utilize and optimize B2B content across verticals (brand, agency, media and entertainment, and politics and advocacy) to generate marketing lead pipeline, as well as strategically build multi-channel, scalable paid and organic campaigns

  • Drove signifificant year-over-year 2020-2021 increases, including +36% blog views, +47% website visitors, and +61% convertible page views

  • Managed aggressive and intentional growth in content asset creation from 2019-2021, including +123% reports/infographics, +87% blog posts, and +178% marketing emails (plus, increased OR, CTR and decreased opt-out)

  • Maintain close relationships with sales, product marketing, and other cross-collaboration teams

Senior Director, Digital Content and Copywriting

Yes Marketing

August 2017-January 2020

  • Developed creative digital content strategy based on clients’ needs

  • Worked to develop out of the box, fresh approaches to promotional offers

  • Provided recommendations to clients to stay on top of email trends, testing, and to take advantage of new revenue streams

  • Collaborated on analyzing data to determine testing decisions

  • Managed email campaigns from concept through creative approval

  • Managed strategy and copywriting on all content to capture the voice and message of each client

  • Researched and pitched editorial email concepts to sell through storytelling

  • Drafted wireframes for promotional and editorial emails to best capture clients' particular voice, content, and branding

  • Worked closely with Art Director and graphic designers to bring visual and copy ideas to life


Freelance Copywriter and Writer

January 2017-present

  • Write weekly and bi-weekly blog content for design, social media management, and personal development clients.

  • Write web and email copy for creative entrepreneurs and businesses.

  • Write articles for publications including Apartment Therapy, MyDomaine, The Knot, StyleBlueprint, HelloGiggles, The Everygirl, and more.


Owner, Blogger, and Editor

Heather Bien,

April 2010-Present

  • Develop, maintain, and update business plan and editorial calendar with relevant and unique content

  • Research, write, and edit all posts in keeping with brand

  • Drive traffic using SEO and social media including Facebook, Twitter, Pinterest, and Instagram

  • Develop and maintain partnerships and collaborations with sponsors, vendors, PR reps, and affiliate networks


Digital Communications Manager

Newseum Washington, DC

September 2016-August 2017

  • Managed Facebook, Twitter, Instagram, and Snapchat social media feeds for Newseum

  • Increased Twitter followers by 17.5%, engagements by 144.3%, and impressions by 17.6%

  • Increased Facebook fans by 7.6%, posts by 290.3%, impressions by 45.2%, and engagement by 36.8%

  • Designed and collaborated on editorial content and copy for 8 email newsletters each month, as well as promotional email campaigns

  • Developed and managed Facebook promoted posts

  • Live tweeted press events, panels, and thought leader discussions

  • Wrote news articles and developed content for website

  • Developed monthly, quarterly, and yearly reports that detailed the growth of the organization’s digital communications efforts

  • Collaborated on the development of marketing plans


Digital Fundraising Manager

WETA (Public Media) Washington, DC

July 2015-Present

  • Managed digital content, solicitation, cultivation, and engagement via both email and website

  • Designed graphics and wrote copy for email, lightbox, and website

  • Managed an annual calendar of development and digital marketing campaigns. For each campaign, brainstormed strategy, planned content, wrote copy, designed forms and emails, and determined targeted constituent segmentation

  • Exceeded calendar year-end revenue goals via website, email, and lightbox donations by over 10%

  • Managed WETA’s email and website launch of PBS Passport, streaming video on demand

  • Developed engagement campaigns including a Classical WETA FM quiz similar to “Name that Tune” and a voting bracket of memorable Downton Abbey moments to coincide with the series finale

  • Managed targeted Facebook ad and Google adwords campaigns

  • Adobe Photoshop, Lightroom, Illustrator, and InDesign

  • Adobe Dreamweaver

  • Sketch

  • HTML and CSS coding

  • Content Management System platforms including Blogger, Wordpress, Luminate, and Salesforce

  • Social Media scheduling platforms including SproutSocial and Hootsuite

  • Drupal

  • Google Analytics

  • Facebook Ads

  • DSLR Photography

Recent Awards

YES Marketing, Spartan Races Account

Winner: Email Campaign, 2018 OMMA (Online Marketing, Media, Advertising) Award, Spartan Life Newsletter

Winner: Best of Show Online Newsletter, 2018 Internet Advertising Competition Awards, Spartan Life Newsletter


YES Marketing, Choice Hotels Account

Winner: Travel Online Newsletter, 2018 Internet Advertising Competition Awards, Undiscovered America Campaign

Finalist: Email Newsletter, 2018 EIS Awards, Undiscovered America Campaign

Finalist: Sales and Offer Email, 2018 EIS Awards, Fall Promotion Campaign





General Assembly Washington, DC

Summer 2017

Visual Design Part Time Course

Savannah College of Art and Design 


Graduate coursework in Graphic Design   

University of Virginia Charlottesville, Virginia          

May 2007

Bachelor of Arts in Art History, minor in Architectural History    


Junior League of Washington Washington, DC    

September 2008-May 2017

  • Served two years on leadership as a member of the Steering Committee of New Member Committee    

  • Served on Kitchen Tour Committee

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