Freelance Writer

January 2017-present​

• Regular contributor to websites and magazines, including Apartment Therapy, Virginia Living, MyDomaine, StyleBlueprint, MindBodyGreen, The Knot, Martha Stewart Weddings, and The
  Everygirl

• Pitch and research ideas, as well as take on assignments

• Reach out to sources and maintain a list of PR contacts

• Write ecommerce pieces for websites including LivingCozy and Martha Stewart Weddings

• Work directly in CMS systems including Wordpress, Clearscope, and others

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Freelance Copywriter and Content Marketer

January 2017-present

• Email and web copywriting and SEO content writing for hospitality, travel, design, retail, wedding, and e-commerce brands

• Wrote all copy for sustainable clothing brand Boody’s inaugural print lifestyle catalog in 2022

• Partner with agencies to create valuable, high-ranking SEO content for their clients

 

Owner, Blogger, and Editor

Heather Bien, heatherbien.com

April 2010-Present

• Develop, maintain, and update business plan and editorial calendar with relevant and unique content

• Research, write, and edit all posts in keeping with brand

• Drive traffic using SEO and social media including Facebook, Twitter, Pinterest, and Instagram

• Develop and maintain partnerships and collaborations with sponsors, vendors, PR reps, and affiliate networks

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Senior Content Marketing Manager

Sprig

June 2022-February 2023

• Focused on building a social-first and storytelling-rich content strategy, including short form video and Twitter threads

• Worked closely with marketing team from concept to creation, ensuring alignment with SEO goals, email and traffic metrics, and campaign initiatives

• In first 6 months, increased Twitter impressions by 1,729%, engagement by 3,800%, increased LinkedIn engagement by 26%

• Developed content, managed promotion, and coordinated follow-up for webinars with subject matter experts and industry thought leaders

• Distilled technical concepts and customer stories into engaging blog posts and case studies

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Senior Content Marketing Manager

Resonate

January 2020-June 2022​

• Lead creative team, including a writer and graphic designers, to develop compelling, impactful content, including reports, white papers, guides, blogs, infographics, video, content syndication, and social graphics

• Distill technical concepts and dynamic data into consumer-friendly content that drives marketing inquiries and leads

• Maintain editorial calendar focused on timely, relevant content, as well as multi-month campaigns

• Work with marketing campaign managers to develop effective ways to utilize and optimize B2B content across verticals (brand, agency, media and entertainment, and politics and advocacy) to generate marketing lead pipeline, as well as strategically build multi-channel, scalable paid and organic campaigns

• Drove significant year-over-year 2020-2021 increases, including +36% blog views, +47% website visitors, and +61% convertible page views

• Managed aggressive and intentional growth in content asset creation from 2019-2021, including +123% reports/infographics, +87% blog posts, and +178% marketing emails (plus, increased OR, CTR and decreased opt-out)

• Maintain close relationships with sales, product marketing, and other cross-collaboration teams

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Senior Director, Digital Content and Copywriting

Yes Marketing

August 2017-January 2020

• Developed creative digital content strategy based on clients’ needs

• Clients included Choice Hotels, Marriott Hotels, Yard House, Spartan Races, Career Education Corporation, and Logitech.

• Worked to develop out of the box, fresh approaches to promotional offers

• Provided recommendations to clients to stay on top of email trends, testing, and to take advantage of new revenue streams

• Collaborated on analyzing data to determine testing decisions

• Managed email campaigns from concept through creative approval

• Managed strategy and copywriting on all content to capture the voice and message of each client

• Researched and pitched editorial email concepts to sell through storytelling

• Drafted wireframes for promotional and editorial emails to best capture clients' particular voice, content, and branding

• Worked closely with Art Director and graphic designers to bring visual and copy ideas to life

 

Digital Communications Manager

Newseum Washington, DC

September 2016-August 2017

• Managed Facebook, Twitter, Instagram, and Snapchat social media feeds for Newseum

• Increased Twitter followers by 17.5%, engagements by 144.3%, and impressions by 17.6%

• Increased Facebook fans by 7.6%, posts by 290.3%, impressions by 45.2%, and engagement by 36.8%

• Designed and collaborated on editorial content and copy for 8 email newsletters each month, as well as promotional email campaigns

• Developed and managed Facebook promoted posts

• Live tweeted press events, panels, and thought leader discussions

• Wrote news articles and developed content for website

• Developed monthly, quarterly, and yearly reports that detailed the growth of the organization’s digital communications efforts

• Collaborated on the development of marketing plans

 

Digital Fundraising Manager

WETA (Public Media) Washington, DC

July 2015-Present

• Managed digital content, solicitation, cultivation, and engagement via both email and website

• Designed graphics and wrote copy for email, lightbox, and website

• Managed an annual calendar of development and digital marketing campaigns. For each campaign, brainstormed strategy, planned content, wrote copy, designed forms and emails, and determined targeted constituent segmentation

• Exceeded calendar year-end revenue goals via website, email, and lightbox donations by over 10%

• Managed WETA’s email and website launch of PBS Passport, streaming video on demand

• Developed engagement campaigns including a Classical WETA FM quiz similar to “Name that Tune” and a voting bracket of memorable Downton Abbey moments to coincide with the series finale

• Managed targeted Facebook ad and Google adwords campaigns